Privacy Policy

We use the information we collect to:

• Respond to your enquiries and messages via our contact form
• Send newsletters if you have subscribed (you may unsubscribe at any time via the unsubscribe link in every email)
• Understand how our content is used so we can improve it
• Display relevant advertising through Google AdSense and other third-party ad networks
• Measure the effectiveness of our content and marketing
• Detect and prevent fraud or abuse
• Comply with our legal obligations

We never sell, rent, or trade your personal data to third parties for their own marketing purposes.

We use cookies - small text files stored on your device - and similar tracking technologies to improve your experience on our website. The types of cookies we use include:

• Essential cookies: Required for the website to function correctly. These cannot be disabled.
• Analytics cookies: Used by Google Analytics (GA4) to understand visitor behaviour. Data is anonymised and aggregated. No personally identifiable information is shared with Google Analytics.
• Advertising cookies: Used by Google AdSense to display relevant advertisements based on your browsing activity on this and other websites. Google may use this data in accordance with their own privacy policy.
• Social media cookies: Set by Facebook when the Facebook Page plugin is loaded on our website.

You can control or disable cookies through your browser settings at any time. You can also opt out of personalised advertising at Google Ads Settings or via the Digital Advertising Alliance opt-out tool. Disabling certain cookies may affect the functionality of our website.

This website uses Google AdSense, a third-party advertising service operated by Google LLC. Google AdSense uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to this site and other websites across the internet.

Key points about Google AdSense on this website:

• Google and its partners use cookies to serve ads based on your prior visits to our website and/or other websites.
• You can opt out of personalised advertising by visiting Google Ads Settings.
• Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites.
• We do not control which ads are served by Google AdSense.
• The presence of an advertisement does not constitute our endorsement of the advertised product or service.

For more information on how Google uses data when you visit our site, see: How Google uses data from sites that use our services.

We use the following third-party services that may independently collect data about your visit:

• Google Analytics (GA4): Website traffic analysis. Data is anonymised. Governed by Google Privacy Policy.
• Google AdSense: Advertising. Uses cookies for personalised ads. Governed by Google Privacy Policy.
• Google Tag Manager: For managing analytics and marketing scripts. Does not collect personal data directly.
• Meta (Facebook) Pixel: For measuring advertising reach and performance (if applicable). Governed by Meta Privacy Policy.
• Microsoft Clarity: For session recording and heatmaps to understand user behaviour. Data is anonymised. Governed by Microsoft Privacy Statement.
• Facebook Page Plugin: For displaying our Facebook page in the sidebar. Governed by Meta Privacy Policy.

Each third party's use of your data is governed by their own privacy policies, which we encourage you to review separately.

We retain your data only as long as necessary for the purpose for which it was collected:

• Contact form submissions: Retained for up to 12 months to allow us to respond to and follow up on enquiries.
• Newsletter subscriber data: Retained until you unsubscribe, after which it is deleted within 30 days.
• Analytics data (Google Analytics): Retained as per Google's default retention settings (26 months).
• Server logs: Retained for up to 90 days for security and performance monitoring.

Depending on your location (including under GDPR, CCPA, and Indian IT rules), you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data (right to be forgotten).
• Opt-out of marketing: Unsubscribe from our newsletter at any time via the link in any email we send.
• Opt-out of personalised ads: Via Google Ads Settings or your browser cookie controls.
• Object: Object to processing of your personal data for direct marketing purposes.
• Data portability: Request a copy of your data in a portable format where applicable.

To exercise any of these rights, please contact us at beauty.blushed07@gmail.com. We will respond within 30 days.

Our website is not directed at children under the age of 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete it promptly.

We implement reasonable technical and organisational measures to protect your information against unauthorised access, loss, or misuse. However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Our website may contain links to third-party websites. This Privacy Policy applies only to Beauty & Blushed (www.beautyandblushed.com). We are not responsible for the content or privacy practices of any external websites and encourage you to review their privacy policies before providing any personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. The “Last updated” date at the top of this page will reflect any changes. We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes your acceptance of the revised policy.